After owning and managing a medical billing company in the United States for 8 years, Sherist Rodriguez— founder and CEO of Centrus— found herself in a crossroad. The business she had invested time, money, and dedication in had become a tremendous financial and time strain. With the cost of doing business in the United States going up, she had a decision to make. There had to be a better way to do business— after a lot of research she decided to change her business model completely.

That’s how 11 years ago, Sherist built her medical billing support team in the Philippines. Not only was she able to save a lot of money, but she was also able to streamline operations, optimize workflows and, most importantly, maximize revenue for her clients.

From that experience, she identified exactly what it takes to make a business succeed in the Philippines. And through the success of her own team and the desire to help fellow entrepreneurs achieve their dreams without having to go through all the struggles she— and most business owners— went through, she decided it was time to share her business model with the world. That’s how Centrus came about.